Winter fashion is a concept that does prompt some food for thought. The idea does not create a buzz in India as it does in the West. Winters are generally kinder to these parts. However, it is hard to deny that northern parts of India do enjoy a brief chilly spell for a phase of 3 months yearly. If you live anywhere in North India, winter fashion is sure to ring a bell somewhere, especially as the winters approach. This gives you another reason to buy winter wear in India.
Obviously, in North India, winter does induce some changes in fashion trends. People suddenly begin to look dressier. Winter fashion in India is difficult to limit to a single style. Instead, it is the epitome of mix-and-match fashion, where people like to come up with their unique winter fashion stylings. Some layering is herein involved as people attempt to keep warm enough.
Handmade wool knit sweaters are always hot during winters in these parts. People wear their stripes with pride. Nevertheless, cardigans continue to be as popular. Besides, mufflers, caps, and socks also have their set of takers. Another point that you’ll notice about winter fashion in India is that colour patterns are more towards the richer sides. In comparison, winter wear in pastel shades is rare but does exist. Ultimately, you can buy winter wear in India in the colours that work the best for you.
Utility fabrics often form the crux of winterwear as the focus shifts to utility combined with fashion. Keeping warm, as expected, becomes more important than feeling dressy during these days.
In the same line, when we look at the festival season in India, we see that most of the festivals fall during winters. All celebrations and weddings take place during this phase. Correspondingly, the element of fashion is infused further in winter wear. One attempts to keep up with fashion trends. Drop down to buy winter wear in India, and you’ll find something that meets your taste.
There used to be a time, once, that a buyer only had limited options in terms of winter wear. Things have now changed, and one has more to choose from. As a result, the demand for winter wear is high all across the nation. When you buy winter wear in India, you get what you like.
Let us look at some trends that tell us more about the high demand for winter wear in India. Analysis of sales data of a few of the most popular eCommerce stores from across India tells us that for the last 4 years, the demand for winter wear iteratively increased by 25%, YoY. Besides, in fashion sales, winter wear holds 25% of the market in the second half of the year. This makes it easy to see that for eCommerce stores focused on fashion retail sales, winter wear is a key driver. So, buying winter wear is no longer need-based. It is more aspiration-based. Let us consider why.
1. Consumers’ purchasing power is more
India’s economy has made progress across the years gone by, bringing additional financial stability into the picture. It is hard to deny that consumers’ purchasing power is more. They are able to spend more, so they go for winter wear that they aspire for.
Related factors that account for more sales of winter wear include the increasing population density and higher per capita spending across the nation.
2. Innovative fabrics
The rise of innovative fabrics is one of the key factors that stands behind the growth of winter wear sales in India. More variety implies that you can go for the exact type of winterwear that meets your requirements.
As an instance, when it is chilly but not cold as such, a denim or fleece jacket feels pretty comfortable. These things are available, and people do not refrain from buying them, as this makes them more comfortable during winters. Similarly, if one is looking to avoid layering for any reason, one can go for sweatshirts instead of sweaters.
Winter wear is now available in attractive fabrics. One comes across thin and thick sweaters, some fit for daily wear and others fit for party wear. The same goes for jackets. Washing jackets is no longer a difficulty, and puffer jackets are fit for machine wash. It is noteworthy that winter wear is now no longer as bulky as it once used to be.
3. Content Consumption
Hard to believe as it may sound, the internet inspires more and more people to invest in winter wear each year. Some literature is published on winterwear on the internet with each passing year. Besides, product descriptions on eCommerce websites are crisp and accurate. People are aware of a product in detail before they buy it.
Correspondingly, knowing about winter fashion trends is easier. Demonstrating ideas helps them find more penetration. As people watch OTTs, they know who in the world wears what, even if they reside in a remote locality.
4. The rise of international brands
With international brands setting up stores in India, fashion from another part of the globe becomes available in India. This gives consumers another reason to buy.
5. Layering
It is a matter of observation that the intensity of winters is difficult to forecast. Winter is harsh for some seasons and not so harsh in others. Technically, the amount of winterwear one requires is proportional to how harsh winters are.
The benefit of layering is that it allows one to part with a layer when it is not as cold. Suppose one gets up in the morning to greet a cold day. A sweatshirt and a jacket suffice to beat the cold when leaving for the day.
At the workplace, afternoon dawns, and it is no longer as cold. So, one parts with a layer, which is the jacket worn over the sweatshirt.
However, when dusk sets in and it is time to leave the workplace, the chilly feeling resumes as the temperature drops with the setting of the sun. So, one wears the jacket again atop the sweatshirt and returns home.
It becomes easy to see that layering is the key to staying comfortable during winters. When a consumer needs to indulge in some layering, he will want winter wear to be available in different fabrics, styles, and colours. Besides, this delivers more room for the mix-and-match fanatics. They can experiment with winter wear in different colours. They may wear a woollen blazer over a sweatshirt in contrasting colours. A colourful muffler will complete the look for them.
6. Traveling during winters
The availability of proper winter wear ensures that people no longer refrain from travelling during winters. They may do so to reside in slightly warmer locations while the winters last. But winter is the peak time for adventure junkies to enjoy and make the best of. They like to indulge in adventure sports such as snowboarding and skiing and visit tourist spots where these adventure activities are on offer.
Specialized protective equipment is available for such adventure sports, and it offers sufficient protection against the cold as well. Boots, woollen caps, long coats, bomber jackets, thermals, sweatshirts, and puffer jackets are hence in high demand.
7. Buying for the occasion
People like to buy for festivities during winters. Winter wear makes up a part of their purchases. This could be for the parties they attend. You can expect women to indulge in velvets, brocades, silks, and metallic fabrics for random occasions. This not just keeps one warm and cosy but also takes the glam quotient higher.
8. Classics
Some classics deliver the best results for winters each time they’re worn. Wool trousers, long overcoats, and the little black dress are just some of them. Denims are exceptionally popular during winters. Tailored winter wear classics deliver the best outcomes in many cases.
Conclusion
People experimenting with winter wear is a global trend that will continue over the years. Mixing and matching holds the key to looking good wearing winter wear while keeping warm as well.
